ETHNIC CULTURE - Consider capitalizing on our community’s ethnic culture. Holland, Michigan did and now they are a tourist destination even in the winter. A large part of our community is Swiss/German. When you learn that Libby is owned by Nestlé which was founded in Switzerland in 1866, a Swiss theme for the community seems more than appropriate.  

CULTURES - An alternative to focusing on one culture is to be international and multicultural; celebrate all holidays. I had a lot of engineers from India in my organization. Other companies celebrated New Years, we celebrated Dewali; the festival of lights. A few years ago a group decided to hold a charity ball especially aimed at involving people from India in fund raising for Easter Seals. It hosted 1100 people last year at $125 a head for Easter Seals - it is the must-attend event for the Tri-County area Who’s Who. Five years ago it was just an idea.